Sun Life Financial will be showcasing a collection of three short films from leading-edge directors from across Asia as part of Culture Days’ three day-long celebration starting on September 28 in Toronto. 

As the Founding Visionary Partner of Culture Days, Sun Life Financial walks the talk on supporting the arts. zeeBigBang spoke with Sun Life’s Assistant Vice-President of Corporate Brand and Marketing, Bill Ramsammy, to find out more about Experience the Sun and what culture means to them as a company.

Ramsammy describes Sun Life’s involvement in the arts as a metaphor. “What we’re trying to do with this film series is really to show the approachability of our brand, the universal truth that the sun has on us and the spirit with which we can give back to our community. We really wanted to capture that from the filmmakers’ eyes. Choosing three very well-known directors from Asia and getting their interpretations of what the sun means to them, was really the basis of what this project was all about,” explained Ramsammy.

The three films featured in Experience the Sun for Culture Days are:

A Life In A Day - directed by Jolly Feliciano from the Philippines, the film tells the story through the eyes of a young boy who finds hope in a desperate situation.

Suncatchers - directed by Joko Anwar from Indonesia, the film is about two children who attempt to bring sunshine to a poor area of Jakarta where they live.

Jing Yat - directed by Stanely Wong from Hon Kong, the film follows a boy in 1970s Hong Kong who uses his imagination and passion for photography to cheer up a bed-ridden aging woman.

Ramsammy says Sun Life Financial is a large supporter of arts and culture, not only through Culture Days but also as a key sponsor for the Uptown Waterloo Jazz Festival.

“Sun Life has always been a great advocate for the arts, in fact one of our key tag lines when it comes to our philanthropic initiatives is ‘making the arts more accessible.’ We believe in really giving back to the community through culture and art and music and dance because it is those elements that makes our communities stronger,” said Ramsammy.

Experience the Sun’s short films will be playing all day on September 28-29 at the Sun Life Financial building in Toronto at 150 King St. W.

Other Experience the Sun short films are available on their website.

(Photos courtesy of Sun Life Financial)

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